An Environmental Analysis Of Yongin Farmland In Korea Tourism Essay

An Environmental Analysis Of Yongin Farmland In Korea Tourism Essay Yongin Farmland, opened in 1976, was the first amusement park in Korea, managed by Joong-Ang Company, subsidiaries of Samsung. The 3700-acre attraction began as an agricultural center to demonstrate how mountainous land could be used productively for growing food product. Yongin Farmland opened a Motor-Park in late 1993 but loss in the first year. Samsung want to improve the customer satisfaction level at Farmland, and develop the plans for Farmlands expansion. Question: Should Samsung invest in such an aggressive expansion plan for Farmland? Is the theme park industry was an attractive industry for investment? We will start this discussion to analyze the theme park industry using Porters 5 Forces : Internal Rivalry: Since globalization, and also theme park visitors also come from other country, foreign Theme Park has also be the competitor for Farmland. There are so many big player in the world, North America with Walt Disney company is the largest (revenue in 1988 grew from $2.042 B to $3.4 B. There are also Time Warners Six Flags, Paramount. Europe has Alton Towers UK, Walt Disney, Parc Asterix and Big Bang Schtroumpf in Franc. Walt Disney segment: there signs of declining profitability in the U.S. operations, since the market was maturing and the competition was getting more intense. But Tokyo Disneyland, the Japanese operation, was growing and profitable. Asia: Tokyo Disneyland and Tokyo Disney Sea, Ocean Park in Hongkong, Jaya Ancol Dreamland with Dunia Fantasi in Jakarta. China has Beijing Amusement park, with 2,000 per cent increasing revebue between 1990 and 1993. Korea: Lotte World, started in 1989, the worlds largest indoor theme park with adjoining hotel, dept store, shopping mall, folk village and sport centre. Seoul Land, located near Seoul at Kyungkido, ranked 23rd in the Top 50 theme parks worldwide A number of theme park were investing heavily in upgrading facilities and extending theme parks services. Periodically added new attractions or renovated existing ones to draw repeat customers. Leading theme park companies, such as Walt Disney Company, charged huge licensing fees. They were very selective in choosing joint ventures in other country. In this industry, its difficult to differentiation, other can copy. The competition is high intense. Threat from internal rivalry is HIGH. Entry: Theme park industry required a large-scale investment; usually required over 50 acres of land and cost could be very high, $50 M up to $3 B (this take 50 % of investment). Its also need amusement machinery (20-30 per cent of investment) and working capital requirements took the rest. Periodically need addition new attractions or renovated existing ones to draw repeat customers Æ’Â   more investment. This industry need economic of scale of higher profit. This industry has a high exit cost since high investment. Need high level of special knowledge. Government regulations were quite strict because of the extensive land use, and the potential for serious accident. A typical period required for arranging government for a theme park could be as high as two to five years (depending on the country) We can say, the entry barrier is quite high, so the threat from new entrance is quite low. Buyer The buyers are families, young adults, corporate groups and tourists. Tour operators and government tourist promotion boards also a buyer. Most of them only come to theme park in the particular season. Customer satisfaction is their need to attract a repetition, but there are so many players, and the buyer is very easy to switch. No need cost to switch to other theme park, the customer always need a new experience. Threat from buyer is HIGH. Supplier Power There were fewer than 10 suppliers who were capable of developing quality machinery, such as DOGO of Japan, HUSS of Germany, and ARROW of the US. They are worked globally; the industry can ask a custom designed. There were a large number of suppliers for the smaller machines, could be manufactured domestically. Sega Japan and Simex Canada is for special stimulators for amusement. Those suppliers are competing each other, can manufactured domestically and its a advantage for industry, so threat from Supplier is LOW. There is exception for software; sometimes, software in the industry was not easily available. In this case, Farmland will go it alone. Substitutes and Complements Consumer can substitute a visit to theme park with other modes of entertainment, something new, different, cheaper, or more convenient such as free admission parks and beaches, camping trips, video movies at home. No switching cost. Threat from substitute is medium to high, since actually the substitute is not in the same comparative with theme park industry. P.E.S.T.E.D Politic Government regulations were quite strict because of the extensive land use, and the potential for serious accident. Economic Booming Korean economy Social: Increasing demands for leisure attractions. Customer satisfaction was a critical issue Æ’Â   to draw repeat customers Technology Special stimulators for amusement purpose using proprietary technology. Software, need a high licensing fees. Virtual Reality (VR) was increasingly becoming a highly lucrative mas-market entertainment phenomenon. Environment Demography The traditional appeals are preteens, teens, and young adults. But changing demographics push to think in term of broader market, particularly families, corporate groups and senior citizens. There 5 major markets: Local family, mostly on weekend Childrens group (school, churches, scout), summer weekdays The evening market, teens and young adults, comes from concert and romancing at night Corporate Group Tourists SWOT Analysis + Internal Strength Farmland had the highest growth rate within Korean industry SAMSUNG image is a big company. Master plan includes some new park and new facilities, will continue with luxury hotels, golf courses, will give a high class resort. Mountain resort gives a fresh connotation. Weaknesses Farmland is 60 km from Seoul, during peak hours, it took as long as 2 hours to drive Farmland have more or less enough parking for the time being, but if we are going to expand, this will be a major bottleneck our customer satisfaction levels were lagging behind the key competitor, Lotte World External Opportunities The government has plans to bring the subway up to Yongin, Farmland would have a subway terminal Æ’Â   a lot of convenience to our customer Since we will build some new infrastructure, like a water park, we can invest on the newest amusement technology that can be a new challenge to the customer. Threats Walt Disney Corp. were not interested for joint venture with in Korea. Farmland had to go it alone to provide software for theme park Korean nature, work 5 Â ½ days a week, working days the travel time is long. They will not be so keen to travel on a Sunday or on holiday if the traffic is heavy. Expanding Farmland will take over more of the land mass available in the Yongin valley. Potential flooding. STRATEGY YES, Samsung invest in such an aggressive expansion plan for Farmland. We need to do many things in our strategy in order to make this as a profitable industry. According to expanding Farmland, we have to consider how we compensate the people around there since potential flooding in the surrounding region. If there is not compensation, there will be a potential threat to our company. Accessibility of the park location is a key success factor in theme park industry, so we need to make a good relationship with government according to government plan to bring the subway up to Yongin. About pricing, we will switch to Pay-one-price scheme. We have to increase our customer satisfaction levels. We also need to change the Farmland name with other name to provide a better image of the company that can attract people with something different experience. Once they come to theme park, we will provide a high quality experience to draw repeat customers. Repeat business is very important to our survival. If we dont satisfy our customers, they will not come back and we will not have any business left. We have to create something that can be our distinctive. With our master plan, Farmland will be the South Koreas largest theme park. With new investment, we can invest on the newest amusement machinery technology that can be a new challenge to the customer. We need to build a corporate image, to make Farmland as a world class resort complex. We will build our head office located where our products are, not manage Farmland by remote control. About recruitment, we need more service oriented people, more female workers, even we will face a high turnover, it will good since fresh blood always brings in fresh ideas so we would able to preserve some dynamism in our organization. What we want to build is a destination resort town and residential community where people can come, relax and enjoy themselves in a low-stress environment. For 180,00 Samsung employee, this will give a place to come and be proud of. This can bring a good spirit to all Samsung employee.

Comparing Cousin Kate and The Seduction Essay -- Christina Rossetti Ei

Comparing Cousin Kate and The Seduction In this coursework I will be comparing the two poems ‘Cousin Kate’ by Christina Rossetti and ‘The Seduction’ by Eileen McAuley. The two poems have many similarities but there are also some differences between them. To begin I will give an introduction to both the poems. Cousin Kate is about a cottage maiden that is tricked into having an affair with a rich Lord. She is then betrayed by the Lord who decides to dump her. He then marries her Cousin Kate who is much more beautiful than her and who has not yet lost her virginity. The Lord completely forgets about the maid after abandoning her and leaves her all alone. The maiden later realises that she is pregnant with a baby boy who is the son of the lord. The poem ends with the cottage maiden being an outcast because she has got pregnant before getting married but also with her feeling triumphant because here son will one day be the heir to the Lord’s lands. The Seduction is about a 16 year old girl who has a one night stand with a boy whom she meets at a party. The boy is into bad habits like drinking and taking drugs. He offers the girls some drinks and once she is very drunk he takes her to the docks near a river where he sleeps with her. After that night the girl never sees the boy again and realises 3 months later that she is pregnant. Her life is completely destroyed by her pregnancy. She has no more friends and nobody will ever speak to her again. She feels very bitter as to how her life has been ruined due to one mistake and how she has become an outcast. She ends the poem extremely disillusioned with life and how it has treated her. There are many differences between the two poems. The two poems took ... ...drinks and fallen into the boys trap. I prefer the poem Cousin Kate because in this poem the maiden has some hope for her future in the end because her son will be the heir to the lord’s estates. She has something to look forward too. She can also feel triumphant because her Cousin Kate will not have nay children. The ending of the seduction though is much bleaker with the girl having no hope for her future and even feeling like committing suicide. I think the attitude to teenage pregnancy was almost the same in both these poems even though they were set in different times. Even today the attitude to teenage pregnancy is very bad and girls who get pregnant in their teen years are treated as outcasts by society which is very wrong. Even if a girl does get pregnant society has to accept the fact that she has made a mistake and give her another chance.

Looking for Richard Review

A freezing winter morning it was, the breeze beating against my chest makes me wonder†¦ Wait, how did I get here? I thought I was reading Pacino’s Looking for Richard Review? That’s exactly what you’re doing, and this pleasant surprise is about all the insight I can give you about the fantasy sto†¦ I mean ‘docudrama type thing’. Yes ‘Docudrama type thing’ as described personally by the narrator Al Pacino. The opening scene with the cold winter background, leave less grounds and the grey skies that was alluded to above, is a direct connection to the opening soliloquy exerted by Richard in Shakespeare’s Richard III, â€Å"Now is the winter of our discontent made glorious summer by this son of York†¦ â€Å". In the same scene Pacino also juxtaposes modern buildings with classic castles, and Shakespearean literature (The Tempest), with the wintery background, successfully achieving to render a connection between Shakespeare and Looking for Richard. Witt? Yes, Pacino? Yes, Fail? Maybe so, Success? I don’t know. The same confusion is attained by the seemingly unorthodox construction of the scenes. The postmodern structure, in exclusion of the chronological storyline, is brilliant in its construction, linking scenes from the Richard III film by association to video footage outside the story. Intertextualising makes the story of Richard III much more accessible to its audiences who are now in cinema’s and not in theatres. This juxtaposition is brilliantly achieved in one scene, where Al Pacino’s flat cap is transformed to a crown as the scene translates from Al Pacino in America to Richard in England making a direct correlation with Richard III play. Intertextualising, is also used as to propagate a message, such as at the occurrence of King Edwards death, where scenes of Edwards death dramatised by orchestral music, the weeping of Elizabeth and her deeply dispirited face, is juxtaposed with a group of people chatting over tea. This blot of humor is a means of revealing a message to the audience. In this case that is: ‘no one really cares about Edwards death’, this story is about RICHARD! In contrast within the Globe theatre in Shakespeare England, this lamenting is expressed in lexicon. This is the case, due to the fact that rear occupants of the Globe Theatre, wouldn’t be able to hear nor make much meaning of vocal outburst (crying), but if expressed in words, they can. Although somewhat confusing, the engaging effect that the swift transfer from practice, to costume, to street, to passionate discussions between actors and experts, where by the way, we are invited, just ask the camera angles†¦ is a complement to Pacino’s directorial abilities, this of coarse being his first go. Pacino’s main concern in this docudrama really is the correct representation of Shakespearean drama that would satisfy the ‘re-incarnated’ Shakespeare god. This aspect of the docudrama is embedded right at the beginning, as Pacino opens the curtains to the stage, only to be faced by an audience of one (Shakespeare), but the voice of this one man outweighs the voice of any audience of men. Pacino seems to be stating that it’s more about loyalty to Shakespeare more than entertainment for the audience, although both play a significant role. You think that you are communicating but the other person hasn't understood a word you said† â€Å"You think that you are communicating but the other person hasn't understood a word you said† On the other hand, there is also the underlining purposes of making Shakespeare accessible to the masses and prove that Americans can in fact preform Shakespeare. With wit, Pacino fuses these two purposes on the streets of New York. The audience swung from a statement of a man who claims to have been reading Shakespeare for 6 months yet having attained nothing! Arrives at a woman who questions Pacino saying, ‘Are you going to make a film about Shakespeare in that American accent? ’ In this clever way, Pacino wittingly captures and frames, and gift-wraps the underlining agenda’s of the documentary, and then hands it to you. But blinking could mean the difference of receiving the gift or not. But then again, the rewind button can repeat the process these days†¦. what a shame. In Shakespeare England of coarse this wasn’t a possibility. Shakespeare engulfed in his ‘world of words’, asserted the literal device of dramatic irony enabled by the use of soliloquies to instill certain meanings. With modern technological capabilities Pacino is not enforced into a corner of limited opportunities. This is witnessed by audiences in the portrayal of ‘the wooing of Anne’. Pacino, unwilling to dull the modern audience with constant soliloquies has himself out of character acting as a psychopath, informing the audience of his actual motifs of attaining Anne, while at the same time wooing her. Barbara Everette very fittingly to this scene defined irony as ‘hypocrisy with style’. In this scene also, close ups are extensively applied to reveal intimacy which is complemented by the whispering the takes place. Demonstrating the differences in English today and that of the 16th century, an actor comments,’ Today ‘people say, â€Å"Hey you, go over there, get that thing, and bring it back to me†, but Shakespeare would say, â€Å"Be mercury, set feathers to thy heels, and fly like thought from them to me again. † But Pacino by visiting The Globe Theatre, and interviewing specialist in English literature expresses his desire to pinpoint the meaning and understand the play in order to apply it wholesomely, to the satisfaction of Shakespeare and the comprehension of modern audiences, which he values more than the literature. It has always been a dream of mine to communicate how I feel about Shakespeare to others. † ‘It has always been a dream of mine to communicate how I feel about Shakespeare to others. † Burdened with the agenda’s that he carries, Pacino is obliged to make constant connections with the context and play of Richard III. Not onl y is this achieved in the opening scene, but throughout the play as Pacino and co, are progressing down the alley’s of New York in the dictatorial fashion perse, Elizabethan harmonies are softly echoed through the scenery. As some will acknowledge, Richards deformity in Richard III, contextually inferred a meaning on inner evil and defilement, allowing the audience to attain the image that Shakespeare paints about the character. In the modern era, this idea seems absurd, and the change in context means that Richard has overwhelmed in black clothing, in order to infer the message that his deformity would have had 5 centuries ago. To reflect, the perspective of Richard III, within the play, Pacino has constructed the film to be in the perspective of Richard. Not only that but Pacino has managed to maintain the sense of admiration and awe the audience attains as Richards schemes succeed within the play. A particular scene conveys this message in great depth. As Richard in his deformed nature walks to the two princes and co. who are on horses, he casts a sympathetic feeling upon the audience. Yet although he is the lower one within the scene contrastingly, he is the one who is manipulating the situation, he’s the one has dominion and power. This dominion of Richard, is reflected also as Richard refers to Clarence as ‘simple and plain’, while in the play he is the complicated, and diverse traitor. Although a short period of time seems, the time associated with making this film, from the Pacino’s constantly changing appearance (short hair combined with a beard in one scene, no facial hair with long, flowing locks in the next), it is worthy to note that, this film took years to piece together. For those, who haven’t read Richard the Third, and are looking to read it, I would advise a thorough analysis of this docudrama be done, as that would foster the knowledge of the context, and text, story line and motifs, of Richard III. Many aspects of Richard III such as’ Richards character and the allure of evil, have been maintained, though it is vital to note that the Christian motivated themes, such as; the value of earthly wealth and the battle within (conscience) have been annihilated in this play. This, I assume, is a result of context of the modern era, and Pacino’s personal persuasions. Among the actors who take part of the play are Alec Baldwin as Clarence, Kevin Spacey as Buckingham, Aidan Quinn as Richmond and Winona Ryder as Lady Anne. Expert Shakespearean actors also are sprinkled all over Looking for Richard, to, with great enthusiasm discuss the proceedings of each scene, and to cast judgment upon the best means of loyal representation. Kenneth Branagh, Vanessa Redgrave, John Gielgud, Kevin Kline, and James Earl Jones fill these shoes. Pacino, when developing this film, made it for ‘the dummies and extremists’, for the ignorant and for Shakespeare’s modern day students. From talking heads (experts in English history and literature), to homeless fella’s, from peasants to kings, you’re all invited, come and enjoy, Shakespeare is for all. Really is the statement Pacino puts forth in this film, emulating history in relation to the inclusive dimensions of Shakespeare’s plays, within The Globe Theatre.

Marketing Concept Of Marketing Concepts - 1131 Words

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