B2C and B2B Marketing Comparison - 993 Words

B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you re selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. There is less branding, or at least a different kind. It is not so much an emotional connection as an intellectual connection. B2C sites are more entertainment. They often change with promotions and products, and are made simpler for ease of navigation for the common†¦show more content†¦For example, a vice president of manufacturing does not clip a coupon and order a $45,000 machine by mail. He would first ask the selling organization for an informative brochure. Then a sales meeting would occur if the buying organization is slightly interested. Then a demonstration would be the beginning of a 30-day trial period for the buying organization. If the buyer is satisfied then a proposal or contract would be conjured up. Therefore, it is not a single piece of advertisement that wins a pricey contract. It takes a series of letters, brochures, presentations, ads, and mailers combined with the efforts of sales associates to fin d a steady paying customer that will contribute to organizational longevity. When considering to buy personal hygiene items or groceries, now one consults with a team on the purchase. In almost all B2C selling situations, the purchase decision is made by an individual. But a business purchase is usually a team effort with many experts involved. Because of this reason, a business purchase is hardly an impulse buy. There are many influences involved with the decision such as the purchasing agent and company president, to technical professionals and customers. Each of these reviewers has different concerns and criteria by which they judge the product or service. In order to make a successful purchase, all of the reviewer s standards must be met. Overall, in order to succeed, business owners must attract and retain a growing base ofShow MoreRelatedRelationship Driven988 Words   |  4 PagesB2B vs. B2C Marketing Business-to-business (B2B) is a term used to describe transactions of goods or services between businesses as opposed to business-to-consumer (B2C) which describes activities of commercial organizations serving end customers with products and/or services. B2B and B2C marketing is different. There are profound differences that a business must remember when developing marketing activities. Although the marketing programs are the same for each type of business (events, directRead MoreB2B And B2C Marketing Strategies Essay1379 Words   |  6 PagesMarketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of theRead MoreB2B and B2C Marketing Strategies1422 Words   |  6 PagesMarketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of theRead MoreDifference Between Business Marketing And Consumer Marketing1304 Words   |  6 PagesDenize Kotler (2011) defines marketing as a management process that is responsible to identify and satisfy customer need and wants. Business to business (B2B) and business to customer (B2C), are two key areas of marketing that is often used to distinguish organization in a particular market. Business marketing is defined as the process of purchase a good or a service from a supplier for consumptions, incorporation and reselling purposes (Hutt Speh 2011). Customer marketing can be referred as the processRead MoreEssay about B2B v. B2C Supply Chains981 Words   |  4 PagesB2B v. 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Most B2B companies are committed to building a strong brand. Open anyRead MoreSupply Chain Mgmt in B2B and B2C Environment1451 Words   |  6 PagesManagement in B2B and B2C Environments Supply chain management, whether in a traditional or E-commerce environment, involves distributing products, goods and services from point of manufacture to the delivery of the final product. Supply chain management, whether related to B2B or B2C retailers involves manufacturing, storage, distribution and delivery of products and services to consumers and other businesses. B2B supply chain management is slightly more complex than B2C transactions, as B2B wholesalersRead MoreBusiness Overview: Saxon Plumbing Services London Ltd1529 Words   |  7 Pagesï » ¿ASSIGNMENT INSTRUCTIONS Module Title: Business to Business Marketing Module Code: MOD003055 Level: 5 Academic Year: 2012/13 Semester: Two Module Leader: Dr Jonathan Wilson (Cambridge) Instructions: Answer ALL questions. Word Limit: 3000 words In determining the text to be included within the maximum word limit please refer to Assessment Regulations 6.58 to 6.60. Written assignments must not exceed the specified maximum number of words. Regulation 6.59 states â€Å"excessiveRead MoreE Commerce, B2b And B2c1301 Words   |  6 PagesI. Introduces the E-commerce, B2B and B2C 1. E-commerce E-commerce stands for Electronic commerce and it is the process of buying, selling or exchanging products, service or information across the Internet. E-commerce not only buying and selling of products and service, but also servicing customer, collaborating with business partners, and conducting electronic transactions within an organisation. 2. B2B e-commerce B2B stands for Business-to-Business, which is the transactions between businessesRead MoreIntroduction Of Gateway Credit Union3115 Words   |  13 Pagesadvertising (Comparison websites – e.g.– Rate City, Mozo, Personal Loan Finder) †¢ Cross-sell to Members, Referrals from Members †¢ White-labeled GCU products sold via Yellow Brick Road brokers †¢ GCU home loans sold via Mortgage Choice and Connective brokers †¢ GCU Funeral products sold via Funeral Alliance Solutions The sales model suggests that GCU is predominantly a B2B supplier. In a B2C context GCU provides both products and their associated services to their members. In a B2B context GCU provides